When a bridal franchise selected a space for their tenth US flagship store, we were asked to design the interior to accommodate their well-established store concept and style. 

An awkward second story space, with a dark and narrow end on one side and a wide open area on the other, was completely transformed. The reception area was located in the center, right across from the main glass door entry. A narrow dark space to the right became a bright but intimate dress display area, with storage and staff break rooms behind it. The main open space was partially enclosed to allow both semi-private fitting rooms and sweeping views of historic Boylston street below.

The space now embodies a glamorous and romantic ambiance carefully curated by the well-known brand. With a wide window display area the store now declares its deserved place in line with other renowned shopping destinations on the first block of Boylston Street.